Tide High Efficiency Powder Laundry Detergent - Tide
60 y/o fondly remembers helping Mom (who only used Tide) with the wash because I loved the smell of the clean laundry so much. The fresh smell began to fade in the late 90s, but it is now g.o.n.e. Worse yet, I realized about 5 years ago my whites were turning gray so I had to start using additives to get my whites white and towels fresh-smelling; regardless of temp, and new machine!!